BLACK

BLACK is drama without apology. A frame that knows the power of proportion and owns it completely.

The silhouette is bold and sculptural - wide, curved lenses with exaggerated wraparound geometry that creates instant presence. It's not trying to blend in. It's built to make an entrance, to shift the mood, to be unforgettable.

The thick acetate construction gives BLACK its signature heft and depth, while the sweeping curves soften the intensity just enough to keep it wearable. This is eyewear that walks the line between fashion and function, between statement and sophistication.

Finished in deep gloss black with dark lenses, BLACK is for people who understand that standing out isn't about being loud - it's about being undeniable.

Made for those who take risks and trust their instincts -  this is a frame that demands attention and earns it.

Details

• - Premium acetate frame
• - AVENN's High Definition, optical lenses with 100% UV protection
• - Subtle AVENN branding on the temple
• - Plant based Acetate frame

BLACK is fearless expression. Bold, sculptural, unforgettable.

1.00

If you’re new to corrective eyewear, 40 or older, or believe that you don’t need glasses and you’re at least 45 years old, start with a 1.00. In the last several years we wish we had a buck for every time one of our friends said , “Cool company…but I don’t need reading glasses..” then we handed them a pair of 1.00 and without fail, “Holy shit!….this is awesome”. This is the gateway drug, game changer magnification level most start with.

1.50

As you begin to recognize the need, and eventual addiction, to seeing things clear again, you’ll want to upgrade and have a pair of +1.50 around. There are times of the day where the extra boost is welcomed.

2.00

More than likely, you’re already a buyer and user of corrective eyewear, so from here on out, you have some idea of what you need. More times than not, your first rodeo is not with a set of +2.00. You’ve probably flirted with the tower of shame at CVS, Walgreens, Krogers, etc.…the one that sits between the Dr. Scholls display and the Sonicare refill kits. You probably didn’t feel all that awesome…our goal is to change all that.

2.50

Varsity league user. We don’t need to tell you anything that you don’t already know. We also want to thank you for being a model citizen for those who will come after you. You're a pioneer.

3.0 TO 4.00

We got one word for our people in this group…… Magoo. You know who you are, and you know what we mean. Who loves you….we do. We got a Magoo user on our team over here at CADDIS headquarters, known as the Secret Squirrel, he sends you all a fist bump.